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Retro Reference
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Fry's Icon Woodland Hills, CA

Exterior

Opened: 1995

Address: 6100 Canoga Ave

Theme: Alice in Wonderland

The Woodland Hills location was designed with an Alice in Wonderland theme, based more on Lewis Carroll's story than the Disney movie. Key features included: playing cards suspended across the ceiling, faux topiary sculptures, a distorted black-and-white tiled floor, surreal fairytale cottages, and numerous statues of the iconic characters.

Rabbit Hole themed entrance/exit
Rabbit Hole-themed entrance/exit
Detail on ceiling of Rabbit Hole
Detail on ceiling of "Rabbit Hole"
Faux topiary with playing cards suspended from the ceiling
Faux topiary with playing cards suspended from the ceiling
Tented checkout area
"Tented" checkout area
Wall mural of the March Hare holding a cell phone
Wall mural of the March Hare holding a cell phone
Wall mural of the Unicorn holding a remote
Wall mural of the Unicorn holding a remote
Depiction of Alice growing in the White Rabbit's cottage
Depiction of Alice growing in the White Rabbit's cottage
Exterior of Presentation Room, flanked by the Frog Footman and the Fish Footman
Exterior of Presentation Room, flanked by figures of the Frog Footman and the Fish Footman
Close-up of the Frog Footman and the Fish Footman figures
Close-up of the Frog Footman and the Fish Footman figures
Chess chandelier
Chess chandelier
Oversized table
Oversized table

Throughout the store, there were many figures modeled after the characters in the book, including: Alice, the Cheshire Cat, the Mad Hatter, the White Rabbit, the Caterpillar, the Jabberwocky, the Queen of Hearts, the White Knight, the Knave of Hearts, Humpty Dumpty, the King, the Duchess, the Walrus, the Carpenter, the Gryphon, the Mock Turtle, the Dormouse, and the Playing Cards. See below:

Figure 1
Store walkthrough video